4 Ways to Enhance Conversion Rates on Your Free E-Commerce Website

Imagine this is happening to your website: when you last checked it, you hard more than 5000 visits. Your bouncing rate was less than 5%. Despite this, only 100 visitors converted to sales. The trend has been the same for a longer period. You are wondering whether it is because you are running a free e-commerce website or what might be the devil in your house. In an attempt to change the situation, you have invested your time in search of resources to offer you advice on the right way forward.

However, a significant number of them are concentrating on the outdated strategies that are irrelevant to your problem. If this statement is describing your current state, you have finally landed on the right resource. This article presents you several ways you can use to enhance your conversion rates in your free e-commerce website. Here they are:

SEO optimization

No doubt that the best place to receive sales is on the search engines. Rather than ranking better, you should aim at being the number one in your niche when customers use various keywords. Optimizing your website for the search engines opens the door for you to receive more visits. However, holding the first five positions when customers use several keywords and phrases establishes you as the reliable vendor.

Hence, potential customers will visit your website and make purchases without requiring further explanations. Remember, a significant number of people believes that the number one means the best. So, ranking at position one in the Google results can be a guarantee of more conversions.

Make your web page user-friendly and easy to navigate

Have you ever visited a web page but leave it after some time due to challenges of finding an item? The same might be the case in your site. Your prospects might be leaving without purchasing due to navigation challenges. While developing your website, you should do so with the users in mind.

You are not making the website for personal fantasy. Rather your objective is to drive sales.  As such, you must ensure that every item and feature is in a strategic position. Arrange your product pages in a way they are easy for the potential customers to find them. This way, you will be sure of high conversions on your website.

Concentrate on customer services

One reason a customer may not buy from you is due to the lack of a person to answer their questions. Even with massive resources and superb product descriptions, your customers might need additional information from you. For instance, they like to know the length of the warrant and how to go about if the product does not work according to their expectation.

Also, some customer would like information on what will happen if they return the product purchased, whether you will send them another one or you will refund them. You may not have covered such questions in your document which might be affecting your sales. Hence, to solve this problem, concentrate on offering quality and reliable customer service.

Offer multiple payment gateways

Lack of a payment gateway that is familiar to the visitor might be a barrier to conversion rates. For instance, you can have PayPal as the only gateway in your online store. For customers using a credit card, it will be hard for them to buy your products. With the rising rate of cybercrimes, customers lay their trust on different transaction processing platforms.

Your payment gateway may not tally with your target customers trusted options. To ensure you are on the safer side, always ensure you are offering multiple payment gateways. Through this, you will be able to enhance your conversion rates and drive more sales even with a free e-commerce website.